UX Researcher

August 2018 - March 2020

Clear is India’s largest tax and financial services platform. Clear caters to individuals and enterprises with services such as ITR (income tax returns) filing, Investments, and GST filing, to name a few.

I worked primarily with the B2C Product Teams - Investments & ITR filing.

  • Analyzed market trends/opportunities in the Consumer Finance space by conducting primary research with user interviews, focus group discussions, etc., to create an online tax filing product used by 12% of India’s taxpayers

  • Designed ~60 wireframes in Figma to validate expected customer behavior based on user interviews and diary studies

  • Revamped 50 existing catalog pages, ensuing increased customer engagement by 40% (2019 Q1-Q2), based on usability test results

  • Launched new product features - fund comparisons, monthly statements, etc., for ‘ClearTax Invest’ that improved new sales by 12% and return sales by 27% in 1 quarter (2019 – Q4)

  • Used data from contextual inquiries, surveys, and interviews to represent UX needs and interests in the product prioritization of the new mobile app – Clear Black

My first feature launch - Fund Comparisons

My First Product Feature - Fund Comparisons

UX Research Case Studies

Personal Finance Ecosystem - India

Designing Clear Black