Led a team of seven (two designers, five engineers) in building a mentorship platform for underprivileged students with 1,000 monthly active users generating ~$30,000 in annual revenue (FY 2021)

Designed 15 A/B experiments, which improved retention rate by 10% and upsell rate by 50%, resulting in a 30% increase in revenue (2021-Q4)

Analyzed competitors and market trends to formulate a pricing strategy to improve penetration by 2.5% over FY2021 in the $1.2B EdTech market

Formulated suitable GTM (price, location, etc.) strategy to grow customer base by 600 over 2021-Q3 quarter

Launched new features Mock Test & Interviews, which improved DAU by 35% and Average Session Time by 15%