Performed competitive analysis and usability testing for a new feature in the SaaS product that had a potential opportunity of nearly $250K in Net Revenue Retention

Built an automated Product KPI dashboard using SQL and Metabase to replace the legacy manual reporting system, saving $30K annually and freeing staff to focus on other mission-critical work

Designed mock-up wireframes for Search and Location features; conducted usability testing with 15 participants during first iteration launch

Planned and led 10+ user studies in collaboration with the Lead Designer with over 40 participants; created six user personas for the consumer app to improve communication between product, engineering, and business teams

Created user stories, prioritized product backlog on Jira, and drafted release notes for new features in the consumer app